COMPANY: Ignite Visibility ©
INDUSTRY: Food and Beverage Industry
INDUSTRY: Food and Beverage Industry
ROLE: Lead UX Designer
DATE: 2025
DATE: 2025
I was tasked with redesigning the franchise website for Elliano’s Coffee to address key usability and brand identity challenges. The existing site failed to represent the unique value of Elliano’s as a family-owned, drive-thru-only coffee franchise. It also lacked essential content and design guidelines needed to attract and engage potential franchisees effectively.
To solve these issues, I conducted research to understand the brand’s values and target audience, prioritizing a warm and welcoming design aesthetic.
The new design emphasized clear navigation, aligning the website with the brand’s approachable personality and improving the user experience for franchise candidates by providing intuitive access to critical information.
The new design emphasized clear navigation, aligning the website with the brand’s approachable personality and improving the user experience for franchise candidates by providing intuitive access to critical information.
Old vs New - Home Page
About Us - Main Pages
Franchise Opportunity - main Pages
AVailable markets - main Pages
training and support - Inner pages
